188bet±¸ÓÃÍøÖ· College Brand Standards
188bet±¸ÓÃÍøÖ· College's Brand Standards help protect the brand identity of the college. The visual representation of a brand (such as colors, logos, typefaces, symbols) is known as the brand identity. The brand identity is what makes a brand instantly identifiable to the viewer. Correct usage of the 188bet±¸ÓÃÍøÖ· College Brand Standards will ensure that the viewers will recognize the materials as coming from 188bet±¸ÓÃÍøÖ· College.
Branding is more than just sticking a logo on a brochure. It is about defining what kind of experience we want our current and potential students, faculty, staff, alumni, friends and the public to have with our institution and what kind of reputation we want to build. It is our goal to establish and maintain visual consistency, which in turn supports a strong sense of identity and excellence for 188bet±¸ÓÃÍøÖ· College. Adherence to these standards will help build and maintain the college's brand image in a diverse marketplace of academic brands.
All departments and offices associated with 188bet±¸ÓÃÍøÖ· College must follow the Brand Standards. Any outside agency producing materials for 188bet±¸ÓÃÍøÖ· College programs, departments, or other entities must also follow these standards.
If you have any questions regarding the 188bet±¸ÓÃÍøÖ· College Brand Standards, please contact the Director of Marketing, Communications, and Outreach. If you would like to suggest a design that strays from the established guidelines, please send us the design concept for review and approval before it is produced.
Brand Standards
- Brand Standards for San Joaquin 188bet±¸ÓÃÍøÖ· College (.pdf) (updated January 2024)
- Board Policy 3755 Creating and Use of District Logos and Mascot (.pdf)
Logos
Logo (for light background)
Logo (for dark background)
Fonts
Click on the links belowÌýto view and download the fonts to your computer. You will also need to unzip and install the fontsÌýto be able to access them.
- (.zip)Ìý
- (.zip)
- (.zip)Ìý
If you need help installing these fonts,Ìýfollow theseÌýFont Installation Instructions
Colors
Templates
Ìý
Co-Branded Logo Templates
- 188bet±¸ÓÃÍøÖ· Logo + Dept Name |
- 188bet±¸ÓÃÍøÖ· Logo + Custom Logo |
​​If you need help designing a custom logo, please fill out a
Presentation
Letterhead
- Letterhead MS Word Template (.docx)
- Memo MS Word Template (.docx)
Ìý
Publication Center Orders
- To order new business cards, letterheads and envelopes, please visit the Publication Center.